Visual content is an important piece in any medium, and it helps capture the user’s attention so that the message is more attractive and transmitted more effectively. This visual content does not necessarily have to be an image. It can also be a video, a presentation or an infographic.

The advantage of this type of content compared to just text is that it is very easy to share on social networks. With them, you can achieve the much-desired virality -that thousands of people share your content and return to your website in search of more content. This article talks about free tools to create visual content that will make your life much easier.

Five free tools to create incredible visual content

1. Create professional infographics with Easelly

Infographics are currently one of the most shared visual resources on social networks and blogs. The reason is very simple. They are pieces that contain data, but these appear visually reflected and combine the advantages of text and image in a single element.

The problem is that if you are not an expert designer, creating an infographic can be a long process with poor quality results; that’s why you’re going to love Easelly. This free tool allows you to create infographics with professional quality and in an extremely simple way.

Easelly is the classic “drag & drop” tool, so you can create an infographic simply by selecting and dragging the elements you like the most on the canvas. You can choose the background image of the infographic, add elements of all kinds, upload your own images, etc.

The result is a professional-looking infographic. You can present data in a very attractive way, surprising the user and significantly increasing the probability of sharing the content and reaching many more people.

2. Create slideshow videos with Slidely

A video in a slideshow is the perfect way to present a new product, your services, or testimonials from some of your clients. Let’s face it. PowerPoint presentations are a thing of the past. With Slidely, you can create video presentations using your own images and music and adding many effects.

How Slidely works couldn’t be simpler: Select a few photos (or videos), add a filter, select the background music, and that’s it. You already have your animated video or gallery. The ease of use and the spectacular results achieved with this tool have already convinced more than 50 million users. One of the advantages of Slidely over other similar tools is that the resulting presentations can be shared on most existing social networks and even easily included on any website.

3. Create fun and original animated videos with PowToon

PowToon is an alternative to the traditional video editor. With this free tool, you can create videos and animated presentations that are out of the ordinary. Ideal for presenting product demos, business presentations, or corporate videos of companies.

PowToon offers a relatively wide range of templates, backgrounds, and transitions to start working with. You can create your presentation from scratch or start with a template that is almost ready and make the necessary modifications to it.

What differentiates PowToon from other platforms is the touch of humor and the creative and original aspect achieved with its presentations. In the free version, our presentations will contain a watermark, while in the paid option, this watermark disappears and we will have access to many other features and premium resources.

4. Create graphic work with Canva

Canva is defined as “The easiest design program in the world.” Canva is a relatively new tool that allows you to create any design or composition with a totally professional look that you can then use on your blog, website, online store, social network, etc. The possibilities are endless.

Not for nothing is this tool endorsed by some industry heavyweights like Google and Yahoo. Canva is similar to Easelly and PowToon because you have full control over each project, deciding what text to include and in what format, what objects, colors, image backgrounds, etc. The tool is free and allows you to use thousands of free images from their stock or upload your own from your computer. You can also access premium images from Canva, paying $1 each.

5. Create social media videos with FlexClip

Regarding social media videos, FlexClip video editor is a must tool for small business owners. It is a classic “drag & drop” tool for anyone to use. No download and video editing skills are needed. You can finish all the editing work in a browser in just a few minutes.

Apart from that, FlexClip offers you full access to millions of royalty-free stock media, including photos, videos, and music. With the ready media resources, even a beginner can make a stunning video to share on social media. What’s more, there are different kinds of ready-to-use video templates for different social platforms, such as Facebook, Twitter, Instagram and Tiktok.

Closing

That’s all for the free tools to create visual content. What are your favorite tools for creating shareable visual content? Did you know any of these five tools? Anything you would like to add or disagree with? Tell us in the comment.

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