On-page SEO is one of the most essential processes you can focus on for achieving higher ranks in Search Engine Results Pages, as well as for running successful SEO campaigns. A website is your central point of all SEO processes and if it is not optimised in a proper way for both search engines, as well as for users, you will minimise your chances of getting traffic from search engines.
But how to make the most of your on-page optimisation? Here are some SEO tips that you can follow for this.
- Publish high-quality content
While a site with brilliant SEO can survive with or without SEO, a site with bad content will not survive with or without SEO. So, you should focus on using good content for your site. Good means it should be original and not copied from any existing texts. You should not forget to use text content to accompany your non-text content. Don’t ever publish content for the sake of publishing. Before you hit the publish button, ensure that what goes live adds value to your site and readers. Besides, you should make sure that your content is well-researched and contain relevant information.
- Optimise page titles and meta descriptions
This is very important for on-page SEO. When search engine will ‘read’ your pages, among other things, they check the page title and the description of a page. It will help search engines to understand what your page is all about. And then based on this thing and other important ones, they rank your page. To optimise the page title, add keywords to the beginning of your page titles, write short and descriptive titles, add numbers and power words. To optimise meta description, always avoid auto-generated descriptions and add your target keywords in the description.
- Optimise page content
Content SEO is part of on-page SEO. And it has to do with optimising the actual content for your target keywords. Before you publish a piece of content whether this is text, images, audio or video, the first step is to do your keyword research. It is necessary to find out what search terms users are typing in the search box and create content that can satisfy their intent. Once you decide your target keywords, you should prepare a list of keywords and use them in your titles, descriptions, headings and page content. There are diverse ways to find diverse keywords, follow the ways, and use the right keywords to optimise page content.
- Page loading speed
Page loading speed is another important thing that you have to focus on. Nowadays, page speed is one of the known ranking factors. So, you have to take steps to improve page speed. If you find that your site is taking more than the necessary time to load, then work with a reputable SEO company to find the problem and solve it.
- Mobile friendliness
More than 50% of the searches in Google are now coming from mobile devices. It means that your website is not mobile-responsive; you are losing half of the potential traffic. So, when developing a website, make sure that it is mobile-friendly. Check your site and fix the potential problems. Then, check your site on mobile and ensure that everything is displayed correctly, even the CTA buttons.
So, consider these tips carefully and to know more, follow the top SEO blogs. These will help you in the long run.
Author bio: David Green is a regular blogger, who is associated with one of the top SEO blogs. Here, he has given a few SEO tips for on-page optimisation that will help your site to rank higher.