Beautiful jewellery will complete an outfit. Finding the right piece will get you noticed. But with so many jewellery stores in London, how do you find the perfect piece?

Using our guide to 2020 jewellery trends, you will be able to narrow down your search and find that statement piece that reflects you and your style.


Adding red carpet glamour to any outfit, pearls are timeless. The catwalks have gone pearl mad mixing the naturally iridescent with sleek and modern silver lines. Unusual earrings and modern pendants will update your evening outfits and make you feel elegant and sophisticated.

Stunning Necklaces

Necklaces are in. Go for intricate details or chunky chain links. Just don’t forget to add that necklace to complete your look. Some of our favorites include collar necklaces that sit elegantly on your neck. Chokers are a definite yes from us. If you feel a choker may be a bit too out there for you, opt for a silver band with a simple knot decoration. We also love the chunkier chain style necklace. They help make any outfit pop, and they work for both the office look and a night out.

Large Hoops

Hoops, for us, will always remain in fashion. And the catwalks don’t seem to disagree. The beauty about hoops is you can choose the size you want. Smaller hoops can work during the day. But, for a bolder statement, you can go bigger in the evenings. Whichever size you opt for, wear your hoops with jeans and trainers or a little black number with heels. They really are versatile.

Drop Earrings

You may have noticed a theme with the 2020 jewellery trends. It’s all about standing out, and this also goes for earrings. It’s time to swap your studs for a more exciting and noticeable drop earring. For a bold, modern take, we recommend choosing unusually shaped drop earrings like arrows and wings. For a sleeker, more elegant look, opt for a knot or a waterfall design.

Engagement Rings

Finally, searching for an engagement ring can be difficult. It will be the one piece of jewellery that stays with you for life, and that’s why it needs to be perfect.

The three-stone engagement ring has risen in popularity thanks to Meghan Markle. Brides-to-be also want to be unique, and we are seeing more requests for colored diamonds and unusual band shapes.

With so many jewellery stores in London, finding the right piece of jewellery can be tricky. Hopefully, researching what you want before you buy will help you narrow your search to the right stores. Take some time online to look at what is on offer in different stores. Make a list of products you would like to try on. Remember, the right jewellery store will listen to what you want and help you find that perfect piece.


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