Online education is in trend these days because we have many universities providing online education with equivalent degrees to regular courses. Online MBA is the preferred choice for budding professionals who want to skill their talent in various specializations.

Digital marketing and e-commerce specialization are one of the best because it makes a perfect balance with the latest technologies in hand.

The course helps the students to master all the digital marketing tools and various digital platforms like Facebook Ads and Google applications, WordPress, MailChimp and much more.

Apart from the knowledge from the digital domain, in the two years of online MBA, you will be prepared with quality training in soft and presentation skills.

Students in large numbers choose online MBA in Digital Marketing and E-commerce management in large numbers. It is recommended to compare universities on an online web portal.

College Vidya is one of them that offers top-quality resources in comparing colleges, universities and courses. The website of the College Vidya helps students choose the right career at the right institution.

Here, we will let you know about the online MBA in Digital Marketing and E-Commerce management:

About the Online MBA in Digital Marketing and E-Commerce Management

This MBA specialization provides top-quality education in the segment of digital services and online marketing strategies. It also provides complete and in-depth information related to E-commerce management techniques.

It includes various processes like understanding digital marketing strategies and tools and learning how to manage them in a very planned manner. Also, the students of e-commerce and digital marketing management also learn about e-commerce platforms and how to execute the tasks related to processing, packaging and delivery of the services to the final customers.

Candidates learn about tricks to trade through various training sessions. Also, they learn how to implement the latest technologies in digital marketing through team management techniques.

It’s a two-year PG degree program that helps the students to gain valuable insights for many career opportunities like Digital Marketing Manager, E-Commerce executives and many more.

Course Curriculum of Online MBA in Digital Marketing and E-Commerce Management

The course of online MBA is valid for higher learning and job opportunities as per the directives of the University Grants Commission. Most of the topics are the same as a regular MBA in digital marketing and e-commerce management.

The important topics you need to read are:

  • Principles of Economics and Marketing
  • Accounting and Finance
  • Quantitative Techniques and Analysis
  •  Marketing Management and Research
  • Service Marketing and CRM
  • Content and SEO
  • Outbound marketing
  • Brand Management for E-Commerce
  • Open Elective courses
  • Business Environment and Strategy
  • Marketing Analytics
  • Problem Solving Skills
  • Web and Social Media Analytics
  • E-Commerce analysis
  • Activities of various marketing aspects etc

Eligibility Criteria for Taking Admission to Online MBA Digital Marketing and E-Commerce Management 

There are various things that students need to know in the eligibility criteria for an online MBA in Digital Marketing and E-Commerce management. Check the list here:

  • Candidates must have at least a bachelor’s degree with 55% marks in aggregate. 
  • Students should have a sound understanding of the course and the projects on which they are going to work. 
  • They must have passed a bachelor’s degree from a UGC-approved university.
  • The candidate must have all the documents ready for submission.


In summary, pursuing an Online MBA in Digital Marketing and E-Commerce Management provides individuals with the knowledge and skills to thrive in the digital business world. The program covers essential concepts such as digital marketing strategies, e-commerce management, and effective leadership. The flexibility of online learning makes it accessible for working professionals. Graduates are well-equipped to navigate the evolving digital landscape and drive business success through innovative marketing and e-commerce practices.


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