As your digital storefront, your website needs to be perfect. Here’s how a team delivering web design in Toronto can maximize your online presence.

Building a robust and professional online presence isn’t just a one-off project. Once you have created a website that represents your brand and your values, you need to ensure that it is frequently maintained to consistently drive the best possible outcomes and maximize your return on investment (ROI).

Here’s some advice from some of the best teams specializing in web design in Toronto.

Why Investing in a First-Class Website Really Matters?

Did you know that almost 50% of people [1] will judge the credibility of your business by your website? You only have one opportunity to make a good first impression, so your website needs to work hard for your business. But once you’ve made that initial investment, the work doesn’t stop there because you also need to ensure it is well maintained. Here are a few reasons why.

– Frequent Site Updates Will Boost Traffic

The algorithms that search engines use to determine ranking positions on search engine results pages (SERPs) are frequently updated to provide the best possible outcomes for users. Committing to maintaining and optimizing your website will increase your chances of securing a prominent ranking position, which will help you to increase your valuable organic search traffic.

– Website Maintenance Will Improve Usability

If your visitors don’t have a positive experience with your site, chances are they are not going to return. Conducting regular maintenance will ensure you catch any issues early, such as broken contact forms, incorrect prices, and outdated services. It is imperative that you make life as easy as possible for your audience to ensure they don’t end up turning to one of your competitors to find the information they’re looking for.

– A Clean and Well Maintained Website is More Secure

Things in the digital landscape move so rapidly that you need to ensure you are making updates as and when new technologies emerge. From more advanced security settings to software patches, failing to keep on top of your site’s security could essentially provide hackers with an invitation to steal valuable data from your business as well as your customers.

Now, if you are thinking you can cut a few corners here and there without it making too much of a difference, let’s explore a handful of reasons why neglecting the security of your website could be catastrophic.

Why Protecting your Most Important Digital Asset is Non-Negotiable?

It’s thought that anywhere between 30,000 and 50,000 websites are hacked every single day. Those numbers aren’t showing any signs of slowing down, which is why protecting your website is absolutely non-negotiable.

From gathering sensitive user information to hijacking your valuable computer resources, hackers can use malicious software to damage your business in numerous ways. In addition to putting your audience at risk, failing to protect your website could severely impact your reputation. At best, this could lead to a marked reduction in revenue; at worst, it could mean the end of your business altogether.

We understand that, particularly for small businesses, money can be tight, and it’s only natural to want to make savings where possible. But failing to invest in the security of your website is a false economy. Don’t forget that if you do get hacked, implementing a thorough clean-up process will ultimately cost you significantly more than it would have to protect your website in the first place. Why? Well, although there are definitely cheap cleanup services out there, they will never be as thorough as a manual cleanup. More comprehensive cleanup services understand the ways that hackers work and will know how to detect and remove even the most cleverly concealed malware.

And let’s not forget that this cleanup will all take time and will lead to both revenue loss and reputational damage that will need to be addressed.

Wait, I’m Overwhelmed. How Can Teams Offering Web Design in Toronto help?

If all this sounds overwhelming, don’t panic – you’re certainly not alone. Because protecting the integrity of your business is essential, there are teams specializing in web design in Toronto that can help. From conceptual designs that reflect your brand and communicate your ethos to the integration of appropriate levels of security and comprehensive maintenance processes, your team can be on hand to assist you with anything you need every step of the way.

[1] https://www.bluecorona.com/blog/20-web-design-facts-small-business-owners/

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