Woocommerce is one of the most popular ecommerce platforms, along with WPcommerce, due to many reasons. First of all and above all perhaps is the reason that it works with WordPress. WordPress is the most popular website building platform in the world so Woocommerce can easily borrow some limelight from WordPress just by associating with the latter. However, it is only half the truth. In fact, woocommerce offers many advantages for an online store owner which are unique and makes the life of an online store owner easier.
What makes WordPress so popular? One of the biggest reasons is its free. Guess what, woocommerce is also free. That’s such a big relief for small ecommerce store owners that they don’t need to pay no licence fee, one-time or regular. This brings down the development cost a lot, which is often a bottleneck for many new businesses. Does that mean it doesn’t look professional enough? It does look very professional, thanks to the infinite number of themes available.
Then come the features which are packed inside the package by default. We are not only talking about the simple and basic ecommerce functions here, we are talking about customer engagement tools and detailed order tracking features. The security it offers is best in the class and you really can’t choose to ignore this because here we are talking about credit cards and financial transactions.
Hiring a woocommerce consultant is the best way to go, though, if you are planning to use this platform as he will have the required skills and experience to get you going, safely.